I get asked this question a million times. Seriously, I promise I’ve lost count. “Is branding just the new word for marketing? Is it social media? What does that mean?”  First things first, branding goes way beyond just logos and websites. It’s way more than your SEO analytics and paid Facebook posts. When you think […]

Creating your personal brand is a great way to share your expertise with both colleagues and customers. But most people are uncomfortable with self promotion and the idea that it may seem like obnoxious boasting to others.  So what’s the best way to sell yourself without bragging? Be authentic. Your personal brand should always represent your […]

Don’t let anyone fool you. Having a great brand takes a lot of work because great branding isn’t just a pretty logo with clean lines. It’s an experience with you or your business. From the visual look to customer interactions, branding is what you do and how you do it. There are things that can help […]

We are so proud of Nailah! So grateful that she continues to inspire and work us like crazy! Congrats Nailah on Forbes 30 under 30!! You deserve this!! Learn more about Ellis Island Tropical Tea and Nailah’s start here!

Let’s face it, no matter what industry you are in, there will be competition. In today’s marketplace, it’s important that you set your company and your brand up to stand out and ahead of the crowd. No matter how small or large you currently are, your brand’s values should never be sacrificed. Whether it’s the […]