I get asked this question a million times. Seriously, I promise I’ve lost count. “Is branding just the new word for marketing? Is it social media? What does that mean?”  First things first, branding goes way beyond just logos and websites. It’s way more than your SEO analytics and paid Facebook posts. When you think […]

Creating your personal brand is a great way to share your expertise with both colleagues and customers. But most people are uncomfortable with self promotion and the idea that it may seem like obnoxious boasting to others.  So what’s the best way to sell yourself without bragging? Be authentic. Your personal brand should always represent your […]

Competing with large businesses can be tough! But just because you have a smaller budget, doesn’t mean you can’t be effective. It will require research, finesse, and you believing in and understanding your position within the marketplace. No matter the amount, develop a budget for your approach and utilize these 5 effective techniques to strategically […]